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Results 1-6 of 6 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2010
A Study on Brand Loyalty about Oats Users with Special Reference to Salem Town, Tamil Nadu
N. Kanimozhi, A. Jayakumar
2013
Measuring Customer Based Brand Equity Using Aaker's Model
R. Shashikala
;
A. M. Suresh
2010
Existence of Brand Loyalty- A Myth or A Reality?
Vijetha S. Shetty
2011
A Case Study on Consumers' Buying Behaviour and Brand Loyalty with Regard to Processed Liquid Packed Milk in Guwahati, Assam
Brajesh Kumar, Mintu Gogoi
2012
Analysis of the Relationship between Brand Loyalty and Market Share: A Comparative Study of Durable and Non - Durable Products in India
P. K. Agarwal, Pradeep Kumar
2013
Brand Equity and Business Performance: Towards a Conceptual Framework
Bijuna C. Mohan
;
A. H. Sequeira
Discover
Author
1
A. H. Sequeira
1
A. M. Suresh
1
Bijuna C. Mohan
1
Brajesh Kumar, Mintu Gogoi
1
N. Kanimozhi, A. Jayakumar
1
P. K. Agarwal, Pradeep Kumar
1
R. Shashikala
1
Vijetha S. Shetty
Subject
2
Brand Awareness
1
Brand Equity
1
Business Performance
1
Buying Behavior
1
Convenience and Communication
1
Customer-based Brand equity
1
Durable And Non-Durable Products
1
Liquid Packed Milk
1
Market Share
1
Oats Users
.
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Date issued
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2010
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