Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/9666| Title: | Impact of Consumer Awareness About Sustainability on Purchase Decision- a Case of Apparel Retailers |
| Authors: | Shivkumar M Belli G Hari Shankar Prasad |
| Issue Date: | 2013 |
| Publisher: | Focus the International Journal of Management |
| Abstract: | Wide spread campaigns regarding the merits of sustainable consumption created by various agencies and media have been increasing awareness among customers and business organizations to act more responsibly. Indian consumers, as their counterparts in any other nation, feel empowered when it comes to the environment and are taking some action in their daily lives to reduce consumption and waste |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/9666 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Impact of Consumer Awareness about Sustainability on Purchase Decision- A Case of Apparel Retailers.pdf | 3.86 MB | Adobe PDF | View/Open |
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