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Alliance University, Bengaluru
Institutional Repository
IR @ Alliance University
Browsing by Author Kanchan, Manu
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Showing results 2 to 6 of 6
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Issue Date
Title
Author(s)
2023
The Effect of Storytelling in Content Marketing on Customer Loyalty and Consumer Engagement
Mukharji, Soumalya
;
Kanchan, Manu
2023
Exploring the Factors Contributing to Declining Organic Reach on Social Media Platforms: An Analysis of Algorithmic Changes, User Behavior, and Content Strategy
Jain, Sanjana
;
Kanchan, Manu
2023
Impact Of Customer Success Management in Building Customer Loyalty
Singh, Satendra
;
Kanchan, Manu
2023
Triggering Factors of Impulse Buying Behavior in the Indian Context
Dutta, Adrija
;
Kanchan, Manu
2023
Understanding How Retail Pricing Strategies Affect Consumer Behaviour
Rodge, Aniruddha
;
Kanchan, Manu