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Alliance University, Bengaluru
Institutional Repository
IR @ Alliance University
Browsing by Author Bhattacharjee, Mrinmoy
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Showing results 1 to 15 of 15
Issue Date
Title
Author(s)
2024
Analyzing the Effectiveness of Wellness Programs In Improving Health Outcomes and Reducing Claims Costs In Employee Group Health Insurance Plans
Jana, Pritam
;
Bhattacharjee, Mrinmoy
2023
The Effectiveness of Influencer Marketing in Reaching and Engaging Young Consumers
Gurjar, Sarika
;
Bhattacharjee, Mrinmoy
2024
Exploring the Impact of the Metaverse on Brand Marketing and Customer Experience: A Comparative Analysis of Nike and Adidas
Singh, Prabhat Kumar
;
Bhattacharjee, Mrinmoy
2024
Impact of Influencer Marketing on Gen Z Purchasing Decisions
Lalrohlu, Andrew Ch
;
Bhattacharjee, Mrinmoy
2024
Impact of Loyalty Programs on Customer Loyalty Level In Indian Online Food Delivery Industry: With Special Reference To Swiggy and Zomato
Mandal, Somnath
;
Bhattacharjee, Mrinmoy
2023
Impact of Macro Influencers on Purchase Decision Towards Consumer Electronics Durable Sector
Dhruv
;
Bhattacharjee, Mrinmoy
2023
The Impact of Social Media Marketing in Consumer Behavior in Apparel Industry
Aghash, S
;
Bhattacharjee, Mrinmoy
2023
Influence of Reference Groups on Buying Decisions of Gen Z, With an Emphasis on E-Commerce
Ghadi, Sugandha Gajanan
;
Bhattacharjee, Mrinmoy
2024
Personalization In Marketing: Leveraging Data Analytics To Customize Consumer Interactions
Prakash Raj, S Monika
;
Bhattacharjee, Mrinmoy
2024
The Power of Empathy: Building Stronger Brand Image In Healthcare Industry
Singh, Adarsh
;
Bhattacharjee, Mrinmoy
2022-07-01
A Study on Adolescence Buying Decision-making Process for Technology Products in Metropolitan City with reference to Bangalore
Sharma, Indu
;
Bhattacharjee, Mrinmoy
2024
Study on Social Media Trends and Direct Marketing That Influence Buying Behaviour
Khan, Farhaan Mohammed, M
;
Bhattacharjee, Mrinmoy
2023-07-01
A Study on the Antecedents of the Buyer Behavior of Herbal Health Products
Roopa, B L
;
Bhattacharjee, Mrinmoy
2023
Study on the Relationship Between Customer’s Post Purchase Experience and Customer Retention
Satapathy, Rishi
;
Bhattacharjee, Mrinmoy
2023
Understanding the Consumer Behavior in Fashion Retail Industry with Respect to Planned Purchase vs Impulse Buying
Kulsum, Malayeeka
;
Bhattacharjee, Mrinmoy