Browsing by Author Bhattacharjee, Mrinmoy

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Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2024Analyzing the Effectiveness of Wellness Programs In Improving Health Outcomes and Reducing Claims Costs In Employee Group Health Insurance PlansJana, Pritam; Bhattacharjee, Mrinmoy
2023The Effectiveness of Influencer Marketing in Reaching and Engaging Young ConsumersGurjar, Sarika; Bhattacharjee, Mrinmoy
2024Exploring the Impact of the Metaverse on Brand Marketing and Customer Experience: A Comparative Analysis of Nike and AdidasSingh, Prabhat Kumar; Bhattacharjee, Mrinmoy
2024Impact of Influencer Marketing on Gen Z Purchasing DecisionsLalrohlu, Andrew Ch; Bhattacharjee, Mrinmoy
2024Impact of Loyalty Programs on Customer Loyalty Level In Indian Online Food Delivery Industry: With Special Reference To Swiggy and ZomatoMandal, Somnath; Bhattacharjee, Mrinmoy
2023Impact of Macro Influencers on Purchase Decision Towards Consumer Electronics Durable SectorDhruv; Bhattacharjee, Mrinmoy
2023The Impact of Social Media Marketing in Consumer Behavior in Apparel IndustryAghash, S; Bhattacharjee, Mrinmoy
2023Influence of Reference Groups on Buying Decisions of Gen Z, With an Emphasis on E-CommerceGhadi, Sugandha Gajanan; Bhattacharjee, Mrinmoy
2024Personalization In Marketing: Leveraging Data Analytics To Customize Consumer InteractionsPrakash Raj, S Monika; Bhattacharjee, Mrinmoy
2024The Power of Empathy: Building Stronger Brand Image In Healthcare IndustrySingh, Adarsh; Bhattacharjee, Mrinmoy
2022-07-01A Study on Adolescence Buying Decision-making Process for Technology Products in Metropolitan City with reference to BangaloreSharma, Indu; Bhattacharjee, Mrinmoy
2024Study on Social Media Trends and Direct Marketing That Influence Buying BehaviourKhan, Farhaan Mohammed, M; Bhattacharjee, Mrinmoy
2023-07-01A Study on the Antecedents of the Buyer Behavior of Herbal Health ProductsRoopa, B L; Bhattacharjee, Mrinmoy
2023Study on the Relationship Between Customer’s Post Purchase Experience and Customer RetentionSatapathy, Rishi; Bhattacharjee, Mrinmoy
2023Understanding the Consumer Behavior in Fashion Retail Industry with Respect to Planned Purchase vs Impulse BuyingKulsum, Malayeeka; Bhattacharjee, Mrinmoy