Alliance University, Bengaluru
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Browsing by Author Mohan Raj, Prasanna
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 2016-09-19 | Brand Preferences Of Newspapers-Factor Analysis Approach | Mohan Raj, Prasanna; S, Ananth |
| 2017-03-01 | Consumers’ Compulsive Buying Behaviour – An Empirical Study | Mohan Raj, Prasanna |
| 2021-01-08 | Does Financial Behavior Influence Financial Well-Being? | Kavita, Chavali; Mohan Raj, Prasanna; Ahmed, Riyaz |
| 2016-06-01 | Impact Of Demographic Variables and Risk Tolerance on Investment Decisions – An Empirical Analysis | Mohan Raj, Prasanna; Chavali, Kavita |
| 2021-12-02 | The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization | Mohan Raj, Prasanna; A, Varadaraj; S, ANANTH |
| 2022-12 | Implications of COVID-19 on Textiles Industry in India – Discovering Issues and Challenges on Demand and Supply Sides | Aravamudhan, V; Mohan Raj, Prasanna; Sengodan, A |
| 2018-11-01 | Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach | Mohan Raj, Prasanna; Ananth, S; A, Varadaraj |
| 2021-08-05 | Personality Profiling Of Potential Car Buyers –Cluster Analysis Approach | Mohan Raj, Prasanna |
| 2020-01-22 | Predictive Model for Movie's Success and Sentiment Analysis | Mohan Raj, Prasanna; Aditya, S |
