Browsing by Author S. Ajit, V. Joseph Paul Raj
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Issue Date | Title | Author(s) |
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2012 | Role of Gender in Consumers' Response to Fear Appeal Advertisements | S. Ajit, V. Joseph Paul Raj |
Issue Date | Title | Author(s) |
---|---|---|
2012 | Role of Gender in Consumers' Response to Fear Appeal Advertisements | S. Ajit, V. Joseph Paul Raj |