A Comparative Study on the Implementation of Traditional Vs Big-Data Technology in Crm Practices

Abstract

Customer Relationship Management (CRM) has been adopting various tools to provide best customer service. This paper aims to understand the similarities and differences between traditional and big data driven CRM tools. An attempt has been made to under ten benefits and challenges of adopting the new tools in CRM. It is very clear from the given survey that Big Data technologies bring in significant improvement in CRM with respect to communication n with customers, response time, visibility and hence availability of product. Volume handling, Convenience, quick communication and significantly faster analytic are o me of the major analytical benefits of using Big Data CRM. Among the important challenges addressed by Big Data techno loges are understanding unstructured data, data integration and use of real time data.