An Assessment of Loyalty of Bank Customers

Abstract

This study is conducted to examine the effect of satisfaction, value received. image, attachment and tnlSt on loyalty. The scope of this study is limited to the banking sen1ices only. Data for the present study has been collected through suniey method from the population of Delhi. With the variables of satisfaction. value received, image, attachment and trust, a statistical calculation known as regression analysis is nm to detem1ine their effects 011 loyalty behaviour. Also a correlation matrix is made to check the interdependence of variables.