Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10157| Title: | An Empirical Study of Travel Agents Attitude towards Online Marketing |
| Authors: | Pooja Jain Reeti Gupta |
| Issue Date: | 2012 |
| Publisher: | GGGI Bi-Annual Refereed International Journal of Management |
| Abstract: | The purpose of this sh,tdy is to measure perception, belief and attitude of travel agents towards online marketing offered by Indian Railways and propose an appropriate model for an effective online marketingfor travel agents. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10157 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| An Empirical Study of Travel Agents Attitude towards Online Marketing- Dr. Pooja Jain & Dr. Reeti Gupta.pdf Restricted Access | 665.68 kB | Adobe PDF | View/Open Request a copy |
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