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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10161
Title: An Empirical Study on Music Marketing - South Indian Classical Music Industry
Authors: Pradeep. S
S. Ganesan
Issue Date: 2013
Publisher: Caarmel Journal of Management Research
Abstract: Music Marketing comprises of four fronts- Artist and Product Development. , Promotion, Publidty and Performance fronts. The South Indian classical music (Camatic music) industry is confined to a few locations and its promotion requires a professional touch in all aspects. The product and service aspects of music industry are required to be analyzed in marketing of music.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10161
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