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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10161
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dc.contributor.authorPradeep. S-
dc.contributor.authorS. Ganesan-
dc.date.accessioned2024-02-27T07:27:48Z-
dc.date.available2024-02-27T07:27:48Z-
dc.date.issued2013-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10161-
dc.description.abstractMusic Marketing comprises of four fronts- Artist and Product Development. , Promotion, Publidty and Performance fronts. The South Indian classical music (Camatic music) industry is confined to a few locations and its promotion requires a professional touch in all aspects. The product and service aspects of music industry are required to be analyzed in marketing of music.-
dc.publisherCaarmel Journal of Management Research-
dc.titleAn Empirical Study on Music Marketing - South Indian Classical Music Industry-
dc.volVol 1-
dc.issuedNo 1-
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