Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10161| Title: | An Empirical Study on Music Marketing - South Indian Classical Music Industry |
| Authors: | Pradeep. S S. Ganesan |
| Issue Date: | 2013 |
| Publisher: | Caarmel Journal of Management Research |
| Abstract: | Music Marketing comprises of four fronts- Artist and Product Development. , Promotion, Publidty and Performance fronts. The South Indian classical music (Camatic music) industry is confined to a few locations and its promotion requires a professional touch in all aspects. The product and service aspects of music industry are required to be analyzed in marketing of music. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10161 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| An Empirical Study on Music Marketing - South Indain Classical Music Induatry- Pradeep S.pdf Restricted Access | 2.56 MB | Adobe PDF | View/Open Request a copy |
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