An Exploratory Qualitative Study on Employer Branding in a Csr-Driven Firm

Abstract

Employer Branding is regarded as the process of promoting a company, as an employer which is of choice to a whole target group, and also the one who is always desired by a company to recruit. And according to the research, most of the study on Employer Branding is done in the West. Very few is done in India. That is the reason for which we carried out an exploratory research.