A Conceptual Framework of Service Quality in Management Education Institution

Abstract

Higher education plays pivotal role in society formation, national groivth and overall economic development. India is }}JOrld's third largest higher education provider. Despite on!J fe1v Indian institutions have earned global distinction. It is no,v exposed to serious threat of c11t throat competition in ter1J1s of qttaft!J and ]11/fllling the demands. Quality itself a slippery concept, and service quality increases the co1Jtplexities as service itself is abstract. The fate of atry institutions depends hon1 customers evaluate service quality. This paper attempts to undmtand service quality in the contex t of higher education.