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Title: | Case Studies-Creating Innovation for Competitive Advantage a Case of Procter and Gamble |
Authors: | Ram Srinivas |
Issue Date: | 2015 |
Publisher: | CMR Journal of Innvation and Research |
Abstract: | Org a niz a tion s ne ed to innovate on acontinuous basis to e ns ur e th at th ey stayah ead of competition . In order to innovat econtinuou sly, th ey adopt a variety of busin essstr ategies and proce sses.Thi s does mean th at organizations shouldeffec tive ly utilize th e collective expertise ofsc ient ists , developers and resea rch ers in orderto inn ova te . But it also means that they s houldutilize the capabilities of a ll concerned withinthe organization to finetune the processes thatenable new products to reach markets quicklyand efficiently. At the e nd of the day it is th epeople within the organizations who i nnovat eand for this th e right encouragement , supportand e nvironment are n needed |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10298 |
Appears in Collections: | Articles to be qced |
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Case Studies-Creating Innovation for Competitive Advantage A Case of Procter and Gamb;e- Ram Srinivas.pdf Restricted Access | 2.89 MB | Adobe PDF | View/Open Request a copy |
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