Indian Start-Up Farm Harvest in the Journey of Attaining Inclusive Growth Through Sustainable Employment

Abstract

This brief case study focuses on inclusive growth and social entrepreneurship. The product line selected by the entrepreneur is American variety of Sweet Corn covering farming and agro-processing activities. He selected the American sweet corn as a new and novel idea which is get to become popular in India and promoted the processing enterprise with beginnings in cultivation. The enterprise known as Farm Harvest has joined hands with farmers and facilitated redistribution of income and accomplished inclusive growth; providing large scale employment largely to women of low income category. Rajesh farms now 128 acres of land, using drip and flood irrigation to harvest sweet corn, baby corn, tomatos and other vegetables and struggled to popularise american sweet corn among local farmers. Particularly for processing corn. He also manages a food processing unit/or canning vegetables and engaes in contract farming among 3500 other farmers. He has recently opened a sister concern in Mauritius. The sweet corn producer, seller and processor has struggled hard over years to reach inclusive growth by creating entrepreneurship among women by empowering them and providing sustainable employment through various approaches. The signal contribution of the enterprise is long term perspective by facilitating productive employment rather than direct income redistribution as a means of increasing incomes of the excluded groups, particularly women.