Challenges Faced By Small and Medium Size Rural Retailers in India- An Empirircal Study Using Factor Analysis

Abstract

This paper discusses the challenges faced by the small and medium size rural retailers in India. The small and medium size rural retailers are playing a very important role in India by bridging the gap between the need of the rural people by meeting the demand of the rural people and supply the products manufactured in urban India. They are facing large number of challenges. In this circumstance the paper examines some of the key problems encountered by the rural retailers.