Consumer Behavior towards Online Shopping Factors Influencing EMployees of Crazy Domains to SHop Online

Abstract

E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth o f online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online shopping or marketing is the use o f technology (i.e., computer, internet) fo r better marketing performance. And retailers are mixing strategies to meet the demand o f online shoppers: they are busy in studying consumer in the field o f online shopping, to see the consumer attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. In this study, the multiple regression analysis was employed to measure the relationship het\i>een 9 independent variables and receptivity to online shopping. The score o f Beta weight presented that all 9 independent variables had positive statistical significant effect to Internet users to accept online shopping. Among the 9 factors, the strongest infiuencers from the highest to the lowest were Price, Refund, Convenience, Auction websites. Security, Brand, Search engines. Promotion and Online shopping malls. According to independent t-test analysis fo r gender, there was significant different means between males and females fo r online shopping malls and Auctions welxsites factors to receptivity on online shopping. The means o f female were significant by higher than male fo r these two factors. This study might contribute not only to a better understanding o f on what and how strongly the factors are involved in online consumer purchasing decisions but also provide e-retailer's standpoint to effectively manage and implement the recommendations. However, e-retailers should keep in mind that consumer behavior might change from time to time especially in online market, so the e-retailer should investigate the consumer behavior periodically and adapt the products and sen’ices to sen>e the customer requirements.