A study of Consumer Perception Towards Patanjali Brand with Special Reference to Mohali City

Abstract

The main aim of this paper is to find the consumer perception regarding the Patanjali braa� through a survey in the city of Mohali. The responses to our questionnaire suggested that t competitive pricing, quality of products and good communication techniques were the me important reasons for the popularity of Patanjali products. Further the study brought out t various factors as being the most important in affecting the decision to purchase Patanj products such as- communication strategy, product quality, pricing and brand image of Ba Ramdev and consumer awareness about the products.