A study of Consumer Preference for Popular Patanjali Products- in Reference to Indore City

Abstract

Indian consumer market is increasing day by day, and is attracting marketers across the world. Global corporations view India as one o f the key markets from where future growth is likely to emerge. The growth can be because of several reasons like disposable income, development o f rural areas etc. By recognizing this demand Baba Ramdev came up with Patanjali Ltd. It is a swadeshi company and is competing with all the multinational FMCG companies.