A study of Dependence of Demograpidc Variables on Viral Marketing Strategies

Abstract

Internet, a low cost global communication tool has made the world smaller. It has also changed the way people access information and even purchase goods and services. Marketers utilize this medium by way of viral marketing which uses pre-existing social networks to increase in brand awareness or to achieve other marketing objectives. The study was conducted to find out the effect of demographic variables on viral marketing strategies.