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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10437
Title: | Customer Value Expansion Approach- Intensive Strategies Applied on Automobile Tyre Marketing |
Authors: | Isita Lahiri Soumitra Karan |
Issue Date: | 2014 |
Publisher: | GITAM Journal of Management |
Abstract: | Offering value product/s means more benefits at reduced price that yield less margin. But in the changing market situation it is the irony that business organizations are experiencing ground realities and struggling for survival. Current strategies and business models look fatigued. Therefore, a modified strategy with innovative business model becomes imperative to cater escalating consumer value consciousness within which the firm has to increase its sales. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10437 |
Appears in Collections: | Articles to be qced |
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File | Size | Format | |
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Customer Value Expansion Approach- Intensive Strategies applied on Automobile Tyre Marketing- Isita Lahiri & SOumitra Karan.pdf Restricted Access | 421 kB | Adobe PDF | View/Open Request a copy |
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