Data … Data … Data Everywhere: Big Data Analytics in digital transformation

Abstract

In the last few years, we observe that data is gaining more prominence in the market. Data is considered as a high value commodity and business houses pull up their sleeves and run around to acquire data, clean, polish and secure them to preserve. Data theft incidents suddenly are looked at as serious sensitive occurrences. Facebook data leak relating to Cambridge Analytica and several such incidents have created a sense of seriousness about the data. At the same time the volume of data analysed is growing and the practitioners have started coining several names to signify that- Data Processing, Data Analytics, Big Data Analytics, Data Lake, Data fabric and so on. Market leaders believe that businesses become more and more data dependent.