David V/S Goliath- Foi/Organized Retail V/S Sme Segment in India

Abstract

Consumers around the world continues broad efforts to save money while shopping for the consumer packaged goods and with low prices and getting good value for money had been the highest priority, India is no exception too. The Indian SME segment played a very significant role in the overall Industrial development of India. With its agility and dynamism the sector has shown admirable innovativeness and adaptability to survive the recent recession and downturn. Small and medium enterprises (SMEs) have been considered one of the 'iving forces' of modern economies due to their multifaceted contributions in terms of technological innovations, employment generation, export promotion, etc.