A study on Tourists Satisfaction at Hill Station In Munnar (Kerala)

Abstract

Tourism has emerged as the global industry and has been playing a lead role in the economic growth. Understanding tourist satisfaction is most important for the tourism industry, especially because ofits effect on their future economy. The major attraction of tourism in Kerala is the variety of tourism products. Hill stations are the major attraction in Kerala. The present study is an attempt to analyse the tourist satisfaction at Munnar hill station in Kerala. The study concluded that the satisfaction level of the tourist at the destination is not up to the mark.