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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10637| Title: | Positioning in the Smartphone Market |
| Authors: | Monika Gupta Vashisht Anil Chandhok |
| Issue Date: | 2015 |
| Publisher: | GGGI Management Review Bi-Annual Refereed International Journal of Management |
| Abstract: | User-Friendliness, affordability and technology are important intangible factors taken into consideration during purchase of Smartphone by the users. This study makes an attempt to position select Smartphone brands- Micromax, HTC, OPPO, Gionee, Apple, Blackberry, HP, Dell and Samsung in Ambala District, Haryana. Positioning of select Smartphone brands was done using MEXL to discover consumers' evaluation of select Smartphone brands along major dimensions of value and Status Symbol. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10637 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Positioning in the Smartphone Market- Dr. Monika Gupta Vashisht & Dr. Anil Chandhok.pdf Restricted Access | 311.13 kB | Adobe PDF | View/Open Request a copy |
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