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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10675
Title: | Purchase Behaviour of Gen Y in the Indian Market- Infuence of Advertisements |
Authors: | Edward Vinod Rajeshwari Panigrahi |
Issue Date: | 2013 |
Publisher: | GITAM Journal of Management |
Abstract: | Marketers are trying to put an effort to understand the various factors that influence the purchase making decision o f an individual. This study focuses mainly on the influence o f Gen Y particularly in the Indian market and how companies try tailoring their advertisements to target this particular consumer segment that is going to be the major market influencer. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10675 |
Appears in Collections: | Articles to be qced |
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File | Size | Format | |
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Purchase Behaviour of Gen Y in the Indian Market- Infuence of Advertisements- Edward Vinod & Rajeshwari Panigrahi.pdf Restricted Access | 765.78 kB | Adobe PDF | View/Open Request a copy |
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