Relationship Between Marketing Practices and Business Performance-A study of Selected Hotels in Delhi

Abstract

The increasing competition environments have put pressure on hospitality Industry to pay attention on gaining competitive advantage by adopting marketing practices that will help in attracting customer and improving Business performance. This paper provides an insight into the relationship between adopting Marketing practices and the business performance of selected hotels in Delhi. The findings of a survey on hotels of Delhi region have suggested that many practices like Integrated marketing with front office, identifying profitable customers, etc. play their role in improvement of business performance but the major role is played by Customer interaction in the form of individual customer help that has contributed in increases the revenue.