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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10713| Title: | Rise and Fall of Yahoo- the Missteps of the Leader and Its Headwind Consequences |
| Authors: | L. Gandhi |
| Issue Date: | 2017 |
| Publisher: | GITAM Journal of Management |
| Abstract: | YAHOO!(Yet Another Hierarchically Officious OracIe)was established in 1994 by Stanford graduates Jerry Yang and David Filo, Yahoo was originally a directory of websites. Latter, it sensed the opportunity in different verticals and forayed into search, email, shopping and news before losing its way to the likes of Google and Facebook. In 1996, Yahoo has issued its IPO, the largest for the tech start-up at the time. Marissa Mayer, a successful google executive joined Yahoo as a president and CEO in the year 2012. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10713 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Rise and fall of YAHOO- The missteps of the leader & its headwind consequences- L Gandhi.pdf | 560.63 kB | Adobe PDF | View/Open |
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