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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10713
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dc.contributor.authorL. Gandhi-
dc.date.accessioned2024-02-27T07:52:35Z-
dc.date.available2024-02-27T07:52:35Z-
dc.date.issued2017-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10713-
dc.description.abstractYAHOO!(Yet Another Hierarchically Officious OracIe)was established in 1994 by Stanford graduates Jerry Yang and David Filo, Yahoo was originally a directory of websites. Latter, it sensed the opportunity in different verticals and forayed into search, email, shopping and news before losing its way to the likes of Google and Facebook. In 1996, Yahoo has issued its IPO, the largest for the tech start-up at the time. Marissa Mayer, a successful google executive joined Yahoo as a president and CEO in the year 2012.-
dc.publisherGITAM Journal of Management-
dc.titleRise and Fall of Yahoo- the Missteps of the Leader and Its Headwind Consequences-
dc.volVol 15-
dc.issuedNo 1-
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