Rural Marketing- Exploring New Possibilities in the Rural India

Abstract

Rural India is going to become a biggest market of the world in the near future and it is transforming like anything. Rural marketing as an emerging trend is about to explore possibilities in the rural India. It is a process to hunt a treasure Iceland, yet to be hunted by the adventurous explorers. It is not simply a marketing to just sell and deliver consumers satisfaction but something else certainly. It is a visit to the 75 crores people residing in the villages of India where they have hope, aspirations, needs and potential. They too have money and will to spend the same, which is more important. Because of change in the rural market environment, its market profile is changing and people are changing themselves. Ultimately, their needs and requirements are also changing. At this point of juncture companies are rushing with their product portfolio to satisfy the needs of rural consumers. The companies are applying several models and strategies to be winner in the rural market. It is also great fallacy that those who have not seen rural India, they are making and shaping rural strategy to win the hearts of rural India.