Startup- Social Media and Fashion College Students

Abstract

A social networking service (also social network/.dng site, SNS or social media) is an online platform that is vigorously used by students to build social networks or social relations. This study expands knowledge about fashion college student 's social media usage by examining how fashion students use social media to become learnt. Participants were asked to respond to a questionnaire focusing on how they use social media. The questions related to the level of interest in fashion upon social media, social media duration use, and regular activities on social media, social networking preferences, and fashion involvement. The results revealed that the level of interest in fashion upon social network/.dng sites for fashion students; in fact they use social media for their fashion interest and learning. Interests included exploring current fashion trends, interacting with fashion brands and gaining information. This study suggests that fashion college students use social media as a means of entertainment, information, and social connection.