Start-Ups an Initiative in India

Abstract

Startup refers to business houses, which aim to develop and market a new product or a service or a process. It is related to innovation and development of new products, services or processes. Initially the startup entrepreneur may face the situation of more expenses than revenue, so our government has decided to make available max imum assistance and support for the new and upcoming businesses and thoughts. It may be in the form of availability of funds, technology, social & economic environment etc. It is an essential ingredient for transformation in any economy. Th e basic purpose of startup is to motivate the youth of the count,y to move for innovation and progress. There is enormous scope of technology innovation in various sectors. There is requirement of psychological change in the mind of the youth. They have to become job creator rather than job seekers. It will contribute to the growth of our country. In this paper, the focus of the study is to find out the rationale behind startups in India. The various policies and programs initiated by the government for startup in India have been briefly considered. Also few cases of successful startups in India have been discussed