Study on Consumer Preferences for Private Label Brand Producrts in Bangalore City of India

Abstract

Growth of organized retail chain in India has led to growth of private label brands in India. Looking at current scenario. retail outlets are focusing on their own Private Label Brands( PLB ). This study has been conducted to find out the importance of private label products. In this stud_v researchers have understood private label brand in Indian retail industry, and then collected the history of private label brand in Indian retail industry, review of literatures and define objectives based on which whole research was carried out. Researchers have visited various malls of Bangalore city and got relevant feedback from the respondents. From the filled in questionnaires, researchers have analyzed and presented the interpretations of the data gathering.