Subhiksha- Growth and Decline

Abstract

Subhiksha,from its first store in 1997, had reached a number of 1600 store by 2009, making itself the largest and fastest growing retail store chain in India. With a focused strategy towards targeting the middle class customers, lowcost operations, aggressive pricing, etc, it achieved a remarkable place in retail industry. But, with these bright aspects, there was a darker side also. Customer service not up to (he mark, empty shelves, an improper debt-equity ratio causing the paucity of funds, later leading to defaults in payment to suppliers, employees and other parties, became the catalysts in decline of this chain.