Sustainability in Business a Strategic Perspective

Abstract

Sustainability is gaining strategic importance in this new era of business where competitive advantage is fast getting eroded due to unexpected disruptions, sudden change in regulatory framework, pressure from various stakeholders, customers' increasing sensitivity to social issues and erratic issues coming up like climatic wrath which were earlier not seen. Whether we call it triple bottom line, corporate social responsibility or going green, the fact is that sustainability has become an imperative in various business functions at strategic level.