The Effects of Income on Consumer Activism in Nigeria

Abstract

This stud y set to examine if there is a relationship be tween income and the level of consumer activism in igeria . To achieve th is objective, some related literatme were examined. The methodology applied for the study include : sampling, hypo th esis testi ng a n d fr eq uen cy distribution . The res ult of th e study revea led th a t cons ume rs willingn ess to join, fina nce and serve con umer associa ti ons is dependent upon the level of consumer's income. Also the willin gness to attend, uphold and solicit for members is dependent upon the level o f consumer's income. In view of th ese findings, it is th er efor e recommended tha t governmen t shou ld encourage the setting up of consumer association by funding them, government shou1d also ensu re that manufactu rers produce q ua li ty produc ts as this wil l reduc the level of consumer activism. Finally, manu fac turers should set up consumer protec tion and customer se rvice un its and shou ld alway manintain a record on consume r complain ts and trea t these complaints to the satisfaction o f the consumers.