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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10900
Title: The Impact of Advertising Media Strategy on Consumer Buying Behaviour with Special Reference to Fmcg Products
Authors: Tanuja Kaushlk
Rasm Baliyan
Issue Date: 2017
Publisher: Gitam Journal of Management
Abstract: Media Advertisement is a very effective tool o f communicating message to its target audience, it is a combination o f visual and audio communication and this makes awareness o f products effective in target audience. Celebrity endorsement is commonly used to maximise the impact o f an advertisement.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10900
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