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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10900
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dc.contributor.authorTanuja Kaushlk-
dc.contributor.authorRasm Baliyan-
dc.date.accessioned2024-02-27T07:53:38Z-
dc.date.available2024-02-27T07:53:38Z-
dc.date.issued2017-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10900-
dc.description.abstractMedia Advertisement is a very effective tool o f communicating message to its target audience, it is a combination o f visual and audio communication and this makes awareness o f products effective in target audience. Celebrity endorsement is commonly used to maximise the impact o f an advertisement.-
dc.publisherGitam Journal of Management-
dc.titleThe Impact of Advertising Media Strategy on Consumer Buying Behaviour with Special Reference to Fmcg Products-
dc.volVol 15-
dc.issuedNo 4-
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