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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10900
Title: | The Impact of Advertising Media Strategy on Consumer Buying Behaviour with Special Reference to Fmcg Products |
Authors: | Tanuja Kaushlk Rasm Baliyan |
Issue Date: | 2017 |
Publisher: | Gitam Journal of Management |
Abstract: | Media Advertisement is a very effective tool o f communicating message to its target audience, it is a combination o f visual and audio communication and this makes awareness o f products effective in target audience. Celebrity endorsement is commonly used to maximise the impact o f an advertisement. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10900 |
Appears in Collections: | Articles to be qced |
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File | Size | Format | |
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The Impact of Advertising Media Strategy on consumer buying behaviour with special reference to FMCG Products- Dr. Tanuja Kaushik & Rashi Baliyan.pdf Restricted Access | 644.01 kB | Adobe PDF | View/Open Request a copy |
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