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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10918| Title: | The Millennium of Choice - a Case Study |
| Authors: | Rajan Mani Mohandas J. Menon |
| Issue Date: | 2008 |
| Publisher: | Gitam Journal of Management |
| Abstract: | The marketers would have us believe today that the customer is indeed king (or queen). A manifestation of this is the deluge of offers and freebies that almost assail us daily. 'Buy one! Take one free!' screams a prickly heat powder on one hand whereas a shaving cream package says '30% free!' A soap pack says '4 for the price of 3!' while a coffee powder offers a free sample pack of coconut oil! |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10918 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The Millennium of Choice - A Case Study.pdf | 259.62 kB | Adobe PDF | View/Open |
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