Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/10918Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rajan Mani | - |
| dc.contributor.author | Mohandas J. Menon | - |
| dc.date.accessioned | 2024-02-27T07:53:47Z | - |
| dc.date.available | 2024-02-27T07:53:47Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/10918 | - |
| dc.description.abstract | The marketers would have us believe today that the customer is indeed king (or queen). A manifestation of this is the deluge of offers and freebies that almost assail us daily. 'Buy one! Take one free!' screams a prickly heat powder on one hand whereas a shaving cream package says '30% free!' A soap pack says '4 for the price of 3!' while a coffee powder offers a free sample pack of coconut oil! | - |
| dc.publisher | Gitam Journal of Management | - |
| dc.title | The Millennium of Choice - a Case Study | - |
| dc.vol | Vol 6 | - |
| dc.issued | No 4 | - |
| Appears in Collections: | Articles to be qced | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| The Millennium of Choice - A Case Study.pdf | 259.62 kB | Adobe PDF | View/Open |
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