The Millennium of Choice - a Case Study

Abstract

The marketers would have us believe today that the customer is indeed king (or queen). A manifestation of this is the deluge of offers and freebies that almost assail us daily. 'Buy one! Take one free!' screams a prickly heat powder on one hand whereas a shaving cream package says '30% free!' A soap pack says '4 for the price of 3!' while a coffee powder offers a free sample pack of coconut oil! The poor customer tries his best to make sense of this confusing scenario but the marketer has to devise newer methods of hanging on to his fickle customer or even weaning him away from the competitor. Possibly, very, soon, a customer may be given some freebies for just stepping into an outlet!