Traits of Consumer Satisfaction Structural Equation Modeling Approach to Study Product Orientation W.R.T. Soft Beverages

Abstract

Needless to say that globalization has brought markets of different regions quite close. it has led to both opportunities as well as threats. Opportunities/or those who are new entrants in the market & threats to those who are already existing. It is but obvious that marketers & the producers are interested to learn more and more about consumer likings and disliking. Here this paper discuses the important traits of consumer satisfaction towards the soft beverages which are non alcoholic in nature. This study has been carried out through multi-variant analysis with the application of structural equation modeling. The expected contribution of this study is to develop a competitive edge and generate strategies/or benefits in the relevant industries.