Ushering in the Next Wave of Omni-Channel Retail for Building a Seamless Experience By Digitalization of the Physical Retail Store Attributes- An Insight

Abstract

The shopping journey o f todaya hyper connected shopper is fortified with technology and information which has necessarily changed the shopping paradigm. In such a scenario no single channel or touch point can provide the total customer experience. The retailers o f Brick-and-mortar stores have already started facing the heat o f the convergence o f the online and off line channels. This embarks the new journey o f rethinking the existing operational models and technology architectures- which will undergo the most radical transformation to satisfy demands o f the new age shopper