Water, Everywhere!

Abstract

Mani, a farmer, saw business opportunity in processing and sel ling packaged water in a remote town that was deprived of potable water. The business was successful until too many players entered the small market. Faced with dwindling sales and accumulated losses, Mani had to quickly find a way to bridge the gap between demand and supply and regain the lost foothold to pay off his debts. In order to increase the sales and revenue, he had to decide between scaling up the operations and making additional investments to enter new product segments in water sales.