A Case Study On Downturn: A Blessing In Disguise

Abstract

The objective of the present study is to showthat the downturn is not essentially a curse forthe Indian economy, but it can be turned into a blessing if the opportunities or the strengths of the company properly exploited. The first part of the topic deals with the definition of the recession or downturn. The harsh impact of the downturn on the Indian economy is discussed in the said portion. The second part deals with the objectives of the study. In this section, the main objective is to focus on the positive impact of the downturn on the Indian economy. The third part deals with the research methodology. The fourth part deals with the discussion of the following three topics:a) How can the Indian economy benefit from the downturn?b) How the delisting of the MNCs can be a blessing in disguise?c) How some of the Indian companies emerged as the winners in spite of the crippling economic conditions?The fifth part deals with the case study where three types of analysis are performed, which are mentioned below:a) GDP Analysisb) MNC index analysisc) Company AnalysisThe sixth segment is the concluding part of the above study. The companies discussed above not only raced ahead in good times, but also marched ahead of their rivals in orderto gain the ground in the downturn. They made it possible because of the distinctiveness of their business models, their strategic decision making capability, and by simply following the fundamentals of the business. The final segment deals with the recommendations for Corporate India, by which the meltdown can be converted into streams of opportunity, not only for a recession, but also for future uncertainties. Hence, a downturn can be turned into a blessing in disguise.