Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1199
Title: | Challenge to Business-Changes in India's Marketing Environment |
Authors: | Rana Zehra Masood |
Keywords: | Marketing Environment Liberalization and privatisation |
Issue Date: | 2010 |
Publisher: | Indian Journal of Marketing |
Abstract: | Globalisation, liberalization and privatization, jointly with speedy strides made by information technology, have brought intense competition in every field of action. Indian industry at present is amazed, perplexed and anxious. The marketing complexities have increased, product life cycles have summarized and the market is unstable than ever before. Indian industry is desperately looking for strategy and action plans that would ensure its survival and growth. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1199 |
Appears in Collections: | Article Archives |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Challenge To Business-Changes In India's Marketing Environment.pdf Restricted Access | Challenge To Business-Changes In India's Marketing Environment | 1.78 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.