Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1199
Title: Challenge to Business-Changes in India's Marketing Environment
Authors: Rana Zehra Masood
Keywords: Marketing Environment
Liberalization and privatisation
Issue Date: 2010
Publisher: Indian Journal of Marketing
Abstract: Globalisation, liberalization and privatization, jointly with speedy strides made by information technology, have brought intense competition in every field of action. Indian industry at present is amazed, perplexed and anxious. The marketing complexities have increased, product life cycles have summarized and the market is unstable than ever before. Indian industry is desperately looking for strategy and action plans that would ensure its survival and growth.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1199
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