Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1199
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dc.contributor.authorRana Zehra Masood-
dc.date.accessioned2023-09-21T14:26:00Z-
dc.date.available2023-09-21T14:26:00Z-
dc.date.issued2010-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1199-
dc.description.abstractGlobalisation, liberalization and privatization, jointly with speedy strides made by information technology, have brought intense competition in every field of action. Indian industry at present is amazed, perplexed and anxious. The marketing complexities have increased, product life cycles have summarized and the market is unstable than ever before. Indian industry is desperately looking for strategy and action plans that would ensure its survival and growth.en_US
dc.language.isoen_USen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectMarketing Environmenten_US
dc.subjectLiberalization and privatisationen_US
dc.titleChallenge to Business-Changes in India's Marketing Environmenten_US
dc.typeArticleen_US
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