Alliance University, Bengaluru
Institutional Repository
Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1220Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | P. K. Chopra, P. K. Mishra | - |
| dc.date.accessioned | 2023-09-22T10:23:12Z | - |
| dc.date.available | 2023-09-22T10:23:12Z | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1220 | - |
| dc.description.abstract | Customer relationship management is a powerful functional area of marketing management. It is, therefore. desirable that one should have a re-look at the concept of marketing in some of its evolutionary phases with the change in focus from products to relationships during the past 50 years. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Journal of Marketing | en_US |
| dc.subject | Customer Relationship Management | en_US |
| dc.subject | Customer Involvement | en_US |
| dc.title | Customer Relationship Management with Reference to Products of High Customer Involvement | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Article Archives | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Customer Relationship Management With Reference to Products.pdf Restricted Access | Customer Relationship Management With Reference to Products | 2.67 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.